A marketing campaign to promote music icon Rihanna's new cosmetic line launching at Sephora. Fenty Beauty is a sensational brand that focuses on creating products for a wide range of skin tones, engineering formulas that work for all skin types, and pinpointing universal shades. Every design concept and application was planned in collaboration with the Fenty team to ensure the result would be an authentic extension of their brand. This creative reached across all marketing platforms including in-store print and digital.