Lip Always On

Art Direction
Digital Assets

The purpose of Lip Always On was to showcase great-valued lip beauty products being sold at Sephora. The objective of the creative team was to brand the imagery, and create a campaign that reached across digital and social mediums. We adopted a vibrant color palette throughout the creative and photographed models and products to be used in different build-outs and assets.

The period of this project was two months, and my role was establishing a specific visual direction, and photo/motion brief, art directing the photoshoots, designing out all the assets for digital and print placements, and making necessary edits based on client feedback.