With stress levels at an all-time high, the desire for mood-altering wellness is a macro trend bubbling up in the beauty industry. Sephora is attempting to enter into the wellness category by promoting an extensive skincare assortment formulated with innovative ingredients such as mushrooms, natural acids, and teas. The objective of the campaign is to demonstrate a unique point of view, rooted in the idea that these magical wellness products will provide feel-good and radiant skin results. With this campaign, we created a significant buzz surrounding new skincare ingredients, inspiring clients to experience the products for themselves. This creative reached across all marketing platforms, including in-store print and digital.

The duration of this project was three months, and my role included developing a visual concept and photo/motion brief, art directing the photoshoots, designing all the assets for digital and print placements, and making necessary edits based on client feedback.