First at Sephora

The First At franchise drives awareness to the exciting new product and brand launches happening at Sephora. This franchise appeals to the target audience, a beauty-addict that is always looking for new trendy products to add to her collection. The objective of this campaign is to create FOMO and remind her that Sephora is her "go to" retailer for new and exclusive makeup products.  This campaign reached across all marketing platforms, including in-store print and digital.